About the company

Sportisimo is a leading sports equipment retailer in Central Europe. It operates 235 stores across 5 countries. Over 4,000 employees use its internal systems daily, including sales clerks, warehouse teams, and central office staff.

The Challenge: First fix the processes, then introduce the tool

Before implementing ALVAO, Sportisimo’s IT team managed requests in a simple ticketing tool that lacked integration with Microsoft 365. They also tracked IT assets in a separate open-source app. With many requests handled over the phone or through casual office walk-ups, IT had no clear view of real workloads.

Petr Kraus, IT Director at Sportisimo, already had experience with ALVAO from a previous role. However, he was in no rush to swap software. He knew that buying licenses alone solves nothing.

Petr Kraus, IT Director, Sportisimo

"We arrived at ALVAO after six years. An organization has to mature into a change like this. Its processes, people, commitment, and goals all need to align so the investment truly pays off."

Petr Kraus, IT Director, Sportisimo

For six years, the IT team worked on unifying processes, building internal capacity, and bringing service management across all five countries under one central team. Only when the company was fully ready did they launch a formal selection process.

The solution: Asset management first, Enterprise Service Desk second

Sportisimo took a methodical, step-by-step approach to moving over to ALVAO:

1. IT Asset Management

The main goal was gaining total visibility over IT equipment and general company assets, then linking that inventory directly to accounting records. Today, ALVAO tracks all IT assets alongside headquarters and warehouse equipment.

The IT department moved nearly all hardware and infrastructure into ALVAO Asset Management. This gave them complete visibility over the entire lifecycle of each item and allowed them to connect data across other internal systems.

In total, ALVAO manages 32,000 IT asset records and 3,350 items from other departments. The next step will expand tracking to store equipment, which will significantly increase total asset coverage.

"ALVAO brought our processes under control. Everything is transparent, and we know exactly what is happening where."

Petr Kraus, IT Director, Sportisimo

2. Enterprise Service Desk

Only after verifying that the company was ready for change did IT roll out the Service Desk. They did not stop at IT: they included HR, Security & Compliance, logistics, back office, Customer Care, and other teams. "If we had taken our old service catalog and poured it straight into ALVAO, we would have killed the initiative. We brought processes over gradually and showed people how to use them so they saw immediate value," explains Petr Kraus.

Today, ALVAO powers over 30 internal service departments and processes over 100,000 requests every year. Anyone in the company who operates in an internal service provider role uses ALVAO.

  • Two distinct worlds in one interface: A standard L1 incident gets resolved in a few clicks, while complex Change Management can follow up to a 14-step approval process. Both run smoothly within the same clean interface.
  • Managing seasonal peaks: "During busy retail periods, ALVAO allows us to shift IT capacity between teams right when demand spikes," says Petr Kraus.
  • Self-sufficient IT team: Sportisimo handles most system setups and adjustments on its own. The team can launch a new service department without waiting for vendor support.

Results in Numbers

  • 17% lower support costs: By tracking all work in ALVAO and using capacity better, a smaller team handles the same workload while maintaining service quality.
Petr Kraus, IT Director, Sportisimo

"Even with a team that is 17% smaller, we hold or improve our service levels. ALVAO shows us exactly where an issue lies so we can focus on fixing it."

Petr Kraus, IT Director, Sportisimo

  • 98.6% SLA compliance rate 
  • 182,000 resolved requests across 30 service queues in two years
  • 106,000 IT requests tracked: IT now captures work previously hidden in phone calls and hallway chats. For the first time, IT has complete visibility and clear data on delivered work. "Work that used to slip through the cracks is now fully logged. We have much better insight into individual performance," notes Petr Kraus.
  • 20% customer feedback response rate (up from 3–7%). Higher feedback volumes give IT real data on user satisfaction so they can make targeted improvements.

Next step: Practical automation

Sportisimo sees strong potential for AI in practical areas like automatic ticket routing, knowledge base search, and early alerts for SLA breach risks.

"Innovation never stops. If you are not constantly looking for ways to improve, you stand still."

Petr Kraus, IT Director, Sportisimo

Want to get your IT support and assets under control like Sportisimo? Drop us a line. We'll look at your current setup together.

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