The U.S. is the heart of ITSM and ITAM solutions, and we believe ALVAO has something unique to offer: a simple, powerful tool designed for organizations living in the Microsoft ecosystem. This was our chance to introduce ALVAO to the American market, learn how these events work, and see how our solution resonates with IT professionals across the pond.
Short conversations
Walking into the exhibition hall, we knew we were among some of the biggest names in ITSM.
One thing that surprised us was the pace of discussions: they were short and focused, five minutes to cover the basics, no deep-dive demos
At first, this felt like a challenge: how do you turn a quick interaction into a meaningful discussion? But we adapted fast, and those brief moments often led to valuable conversations about ITSM challenges and solutions.
These brief interactions revealed something important: people weren't looking for vision talk. They were looking for practical solutions to real problems.
We had many meaningful conversations, some of them with seasoned professionals, some even regular speakers or trainers in the ITSM field. Others represented large and small IT organizations, curious about what’s new or exploring potential replacements for their current tools.
What the market is actually talking about
The event gave us valuable insights into the U.S. ITSM landscape as we spent time listening to what vendors were pitching and what the industry was discussing.
- AI is everywhere. The buzz around “AI agents for IT” was strong, with many vendors pushing automation and intelligent solutions.
- Brand awareness matters. Many attendees weren’t actively shopping for new tools - they were there for training and market evaluation. Visibility and consistency are key.
- Local events work. Several companies shared that smaller, regional events combined with educational sessions are highly effective for building relationships.
Looking ahead
Our debut at SMW Orlando wasn’t just about showing up - it was about learning, connecting, and planting the seeds for future growth. We left with new contacts, fresh insights, and confidence that ALVAO has a place in this market.
Next time? We’ll continue building our presence through conferences and local events.
Why it matters
Expanding into the U.S. is a big step, but it’s one we’re ready for. With our Microsoft-focused ITSM and ITAM solutions, we offer simplicity and integration that many organizations are looking for.
If you’d like to learn more about ALVAO and how we can help streamline your IT Service and Asset Management, get in touch with us today.