Company values

Our values bring us together, making each one of us belong to the team. What we stand for runs deep. We share many values, but these three are at the top of the list:

  1. Honesty
  2. Customer Service
  3. Making a Worthwhile Contribution


“Honesty is the best policy” said Benjamin Franklin.  Doing business by honest means is our bedrock. In the words of Thomas Jefferson “Honesty is the first chapter in the book of wisdom.” We aim to bring genuine value, so we are honest about what we can deliver, and when, and at what price. We are committed to sustainable, ethical business growth.

Customer Service

“The customer is always right” may be a simplification, but the customer always has the right to choose – a fact all businesses need to take heed of. We most certainly do.
In the words of Kenneth B Elliott,[i] “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

Making a Worthwhile Contribution

Henry Ford remarked that “a business that makes nothing but money is a poor business.” We strive to build a stable company in which people enjoy making excellent products. Of course, it is a fine sub-goal to make money, because money allows us to keep making excellent products. Contributing to our customer’s business is our primary aim. We do what we do as well as we can. Anything second-rate is out. This goes for everyone in our company. We are also honest enough to acknowledge our mistakes and wise enough to listen to our customers.


[i] Kenneth B. Elliott was the Vice President in Charge of Sales for The Studebaker Corporation, an automobile company. The quote dates from 1941, and has been mis-attributed to several other people, including Mahatma Gandhi.

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